Lorna Jane Opens in Canada
This Tuesday morning I has a chance to meet Calgarians Jody Refvik and Angela Jacobson from LJ Active Canada, and check out their new store Lorna Janeactivewear. This is the first Canadian Lorna Jane location, and for all you fitness fashion lovers, it is located at Southcentre Mall (Calgary, AB) on the second floor across from Restoration Hardwear. Jody explained “We were first introduced to the brand while Angie was on vacation in California in 2015…Initially drawn to the style, I was in love with how well the clothes functioned in my workouts but also transitioned into streetwear.” Both Angela and Jody are former oil and gas brokers were so in love with Lorna Jane activewear that this year they completed the first stage of becoming Lorna Jane licensees, left their jobs and began doing events and trunk shows.
I first came across Lorna Jane activewear years ago on my favourite fitness instagram sensation Kayla Itsines out of Australia. I loved all the fun colors and strappy sports bras, but there was no store in Canada… until now 🙂
At the heart of it all is the creator and pioneer of Activewear and Active Living, Lorna Jane Clarkson. Since sewing her first one-off design in 1989 at her home in Brisbane, Australia,Lorna Jane has transformed her fashion vision into a world-leading Activewear brand and created a new fashion category.
What started as a passion to deliver unique and inspiring designs to fellow gym lovers has given rise to a complete and simple approach to overall wellbeing and mindfulness, the Active Living philosophy. Active Living transcends the walls of the gyms and studios – it is a central part of tens of thousands of women’s lives worldwide. This ever-growing, global movement inspires women to live their best, lives through Active Living. Active Living is achieved through the daily practice of Move Nourish Believe.
I love graphic print pants for workouts and errand days 😛